As the presence of newspaper advertisement decrease in the marketing scene, online advertisement has been increasing ever so rapidly. The same goes for the Chinese communities in the US - more and more people are looking online in search of a service or product that they need. In order to ensure the visibility of your advertisements, it is vital to find an advertising agency with the connection and resources to help you reach your customers and expand your business.
Please see below for a few pieces of information you may want to know when considering having a Chinese advertising agency for your advertisement needs.
An experienced Chinese advertising agency has the connection and knows what resources can be utilized and how to best do so. Additionally, some Chinese websites may emply questionable methods to increase their visibility. Putting your advertisement there may potentially hurt your reputation and business volume. An experienced agency will have the knowledge about which websites to advertise on and how to work with them.
A lot of people who operate Chinese websites don't speak or write English well. It is vital that you have someone who can communicate with them in Chinese. With the help from an agency, you will save a lot of time and effort that you would have otherwise spent trying to communicate with the websites and platforms.
With years of experience, a Chinese advertising agency will have the network to best reach out with your message to your potential customers, giving you a wider coverage. For example, ChineseInLA is an active information exchange platform where people in the Chinese community in the Greater Los Angeles area would go to when looking for or offering products/services. In the year of 2019 alone, the website reached over 120 million page views just from the Los Angeles area. Combined with the San Francisco Bay Area and New York, the number of views reached nearly 160 million. It is not just a website, it is a platform with over 800,000 app downloads as many people look for services/products as needed on-the-go. You can review their introduction at Introdution of ChineseInLA. Please also see the list below for several topics Chinese Internet users often search for.
You can review the pricing and advertisement structure avaialble for some of the most searched topics by the US Chinese comminity in the links below:
To get a better idea on how how much potential business a Chinese advertising agency can bring you, please see below some lists of cities in California with a Chinese-American population in excess of one percent of the total population.
| San Francisco, California | 19.6% (152,620) |
| Oakland, California | 8.0% (31,834) |
| San Jose, California | 5.7% (51,109) |
| Sacramento, California | 4.8% (19,425) |
| San Diego, California | 2.3% (27,684) |
| Los Angeles, California | 1.7% (63,075) |
| Fremont, California | 14.4% (29,240) |
| Daly City, California | 13.6% |
| Irvine, California | 10.5% |
| Sunnyvale, California | 9.56% (12,597) |
| Berkeley, California | 7.4% (7,585) |
With a Chinese American population of more than 400,000 in Los Angeles County, the majority are within the San Gabriel Valley, which are particularly noted for cities that have a Chinese American ethnic majority. The following cities have the highest percentage of Chinese Americans among the 40 cities that make up the San Gabriel Valley.
| Monterey Park, California | 41.2% (24,758) | Predominantly Hong Kong and Mainland Chinese |
| San Marino, California | 40.6% (5,260) | Taiwanese |
| Arcadia, California | 34.0% (18,041) | Taiwanese, Mainland Chinese |
| San Gabriel, California | 33.6% (13,376) | Mainland Chinese |
| East San Gabriel, California (unincorporated, but it has a San Gabriel post office) |
28.2% (4,096) | |
| Alhambra, California | 33.1% (28,437) | Mainland Chinese |
| Rosemead, California | 29.3% (15,678) | Mainland Chinese |
| Rowland Heights, California | 29.0% (14,057) | Taiwanese, growing number of Mainland Chinese |
| Walnut, California | 28.6% (8,590) | Taiwanese |
| Temple City, California | 27.9% (9,322) | Taiwanese |
| Hacienda Heights, California | 22.4% (11,921) | Taiwanese |
| Diamond Bar, California | 17.9% (10,091) | Taiwanese |
| El Monte, California | 10.3% | Mainland Chinese |
| Cerritos, California | 15% | Taiwanese |
| Cupertino, California | 23.8% (12,031) | Taiwanese |
| Millbrae, California | 16.5% | Hong Kong Chinese |
| Foster City, California | 16.3% | Taiwanese |
| Milpitas, California | 12.9% | Taiwanese, Hong Kong Chinese, Mainland Chinese (Milpitas, California has one of the most regionally diverse Chinese populations in the United States.) |
| San Leandro, California | 10.1% (8,147) | Hong Kong Chinese, Mainland Chinese |
Also see Online Chinese Advertisement in the US, Introduction to Chinese Internet Advertising, Chinese Classified Ads, Chinese Internet Marketing, Chinese Demographics in America